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For denim purists, every stitch tells a story. At Pride N'Joy, we believe that authenticity is found in the smallest details, and one of the most iconic details is found at the hem. We are proud to preserve this tradition with the use of chain-stitched hems, a nod to the golden era of denim.
In the world of true denim craftsmanship, the hem is more than just a finishing touch. A chain stitch, created by the legendary Union Special 43200G machine, delivers not only durability but also the signature roping effect. This subtle, twisted look around the hem becomes more pronounced as the denim fades and shrinks, giving each pair of pants a unique character over time.
Since the 1960s, this rare machine has been hunted down by Japanese denim makers, and by the late 1980s, when Union Special ceased production, the 43200G had already achieved cult status. Today, only a few brands worldwide still commit to using this machine. Pride N'Joy is proud to be one of them.
While modern production shifted toward lock stitching for speed and cost efficiency, we stick with the heritage method. Chain stitching may be more delicate, as one loose thread can unravel the whole chain, but that’s part of the charm. It’s about honoring the imperfections and beauty of vintage craftsmanship.
At Pride N'Joy, we don’t just sell denim but we carry on a legacy. Every hem we create is a testament to our belief in slow fashion, attention to detail, and respect for denim history. When you wear Pride N'Joy, you’re not just wearing a pair of pants, you’re wearing a piece of the denim story.
