Denim Magazine
Stories from the loom — heritage, craft, and the slow art of the fade.
FeaturedSelvedge Denim: A Legacy Woven Into the Edge
Cuff a pair of selvedge jeans and you reveal a clean, finished edge -- the mark of a fabric woven the slow way, on looms most of the world left behind.
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Denim Forever: From Serge de Nimes to Your Back Pocket
What began as rugged workwear in the 1800s became one of the most enduring forces in global fashion. We're proud to carry that torch forward.
The Art of Chain Stitching: A Hem Worth the Trouble
For denim purists, every stitch tells a story. The one at the hem tells the oldest one of all -- and we still sew it the hard way.
The Complete Guide to Raw Denim: What It Is and Why It Endures
Untreated, unwashed, and built to age on your terms -- here's what makes raw denim different, and why enthusiasts stay devoted to it.
The Craftsmanship Behind Every Pair
A pair of jeans is no small thing to make. Understanding the hands and hours behind it changes how you see every crease and fade.
Broken Twill: The Weave That Refuses to Twist
Every fabric we choose has a reason behind it. Broken twill earns its place by solving a century-old flaw -- the leg twist -- and it does it with character.
Lectra, Singer, and the Union Special 43200G
Behind every catalog we release is a small arsenal of tools -- from pattern-making software to a sewing machine denim obsessives chase across the globe.
Right-Hand Twill vs. Left-Hand Twill: Which Is Right for You?
The direction of the weave is one of denim's most overlooked details, and it quietly shapes how your jeans feel, wear, and fade.
Sanforized vs. Unsanforized Denim: What's the Difference?
One word on a spec sheet decides whether your jeans fit true out of the box or shrink to become uniquely yours. Here is how to read it.
How to Wash Your Denim the Right Way
Great denim rewards a little patience. A handful of simple habits keep your jeans deeper in color, better in shape, and fading beautifully for years.
A Guide to Denim Washing Techniques
Not all fades are earned over months of wear. Here is how factory washing techniques create instant character, from garment wash to sandblasting.
Honeycomb Fades: The Signature Wear Marks on Pride N'Joy Denim
Those lattice-like creases behind your knees are not wear and tear. They are the honeycombs, the most personal fade raw denim ever gives you.
How Far They Go, You Hold the Key
Raw denim arrives blank on purpose. Where it goes from there is entirely up to how you live.
Cuffing Denim: Style, Function, and Unique Character
A turn-up is the quickest way to change the character of your jeans, and the surest way to show off a clean selvedge ID.
Slim Tapered vs. Slim Straight: Finding Your Fit
Two of the most popular slim cuts look similar on the hanger but wear very differently. Here is how to tell them apart and pick your silhouette.
How to Measure for the Perfect Pair of Denim
The surest way to nail your size is to measure a pair you already love. Here is how to get your waist, thigh, and length right every time.
Fun Denim Facts You Didn't Know About Selvedge Denim
From waist overalls to 8,000 litres of water, ten facts that will make you look at your jeans a little differently.
What Is Sustainable Denim?
As fashion's footprint grows, sustainable denim offers a way to keep wearing what we love while giving something back to the planet.
Defect Sale: Smart Shopping, Same Great Quality
Minor flaws, major savings. Our Defect Sale is the smartest way into Pride N'Joy denim without cutting a single corner on quality.
Pride N'Joy Officially Moves to a New Store on Jl. Ahmad Yani, Bandung
New address, more room, and a pair of in-store services built to keep your denim going for years: hemming and darning, exclusively for Pride N'Joy.
Pride N'Joy x Tenn: Where Streetwear Meets the Drift Track
Pride N'Joy joins forces with Tenn, a drift team competing at national and international level, for a collaboration that bridges denim craft and motorsport adrenaline.
Drift King Asia in Malaysia: Two Rounds, One Unforgettable Weekend
With Pride N'Joy now stepping into the drift world through its partnership with Tenn, we followed the opening rounds of the 2024 Drift Kings Asia season in Malaysia, where world-class drivers went wheel to wheel.
Cash for Tricks: Bringing the PNJ Skate Family to Jakarta
Late 2024 saw Pride N'Joy trade the stage for the ramps, taking Cash for Tricks to Wafeloh Skate Ramps in Jakarta for a day of best-trick battles, giveaways, and good food.
Sound of Joy Vol. 1: The Night It All Began
On 29 December 2024, Pride N'Joy threw its very first gig at Saga Vigor Bandung, selling out roughly 190 tickets across six acts and one unforgettable night.
Sound of Joy Vol. 2: Energy, Community, and Six Bands at IFI Bandung
On 15 February 2025, Sound of Joy returned to Bandung, bringing six genre-spanning acts to the intimate room at IFI for a second edition full of energy.
New Release: Pride N'Joy x Patrolice Collaboration Tees
Our t-shirt collaboration with Bandung's own Patrolice has landed, three original designs where PnJ's take on fashion meets the band's sound.
Join the Fade Club
New stories from the loom, early drops, and the occasional field note on ageing your denim well.