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Pride N Joy Raw Denim Jeans Guard, created for those who value durability, protection, and long term wear. Developed as the HeiQ Edition, this pair is crafted from 100% Cotton 13.75 Oz Blue Denim and enhanced with antibacterial technology to help maintain fabric freshness and extend its usability. If Alder speaks about origin, Guard speaks about protection and endurance. The antibacterial finish supports a cleaner wearing experience, allowing the denim to be worn longer with reduced washing frequency. Built with a solid 13.75 oz structure, Guard delivers authentic raw denim character with dependable strength for everyday use. Guard represents a modern approach to sustainability, not only through material choice, but through longevity. A product designed to last longer naturally reduces excessive consumption.
