There is a reason denim heads obsess over the cuff. A clean turn-up shows off the selvedge line, sets the break of the trouser on your shoe, and directly shapes how stacks form at the hem over time.
The single cuff — one clean fold, roughly the width of the selvedge band — is the classic. It reveals just enough of the coloured edge and keeps the silhouette sharp. Roll it wider for a workwear feel; roll it tighter to let the denim stack and pool.
However you turn it, the cuff is a small daily decision that compounds. Fold your denim the same way for a year and it will fade to remember exactly where you put the crease.
— Pride N Joy
